Pinterest for Etsy Sellers: Turning Listings into Pins That Work

Why Pinterest fits print-on-demand

Pinterest works like a visual search engine. People use it to plan gifts, outfits, events and seasons, often weeks before they buy. That makes it a natural match for print-on-demand products, which are often gifts, themed or seasonal. A good pin can bring visitors to a listing long after it was posted.

Make vertical pins

Pinterest recommends a 2:3 vertical image, such as 1000 x 1500 pixels. Vertical pins take up more room in the feed. A square Etsy photo can work, but a vertical version with the product large and clear works better.

• Show the product clearly, as in your first Etsy photo.
• Keep text overlays short and readable on a phone.
• Use your best-contrast garment color, just as you would on Etsy.

Write pin titles and descriptions for search

People find pins by searching, so write for search:

• Title: what the item is and who it is for, such as "Retro Mountain Sunset Shirt for Hikers". Pin titles can be up to 100 characters.
• Description: one or two natural sentences with the phrases people search for: the occasion, the recipient, the style. Descriptions can be up to 500 characters.

Avoid stuffing hashtags or repeating the same keyword.

Organize boards around what buyers look for

Boards are another search signal and help people browse. Organize them the way a buyer thinks: "Hiking Gifts", "Teacher Appreciation Shirts", "Fall Sweatshirts". A single board called "My Shop" tells Pinterest and buyers very little.

Link each pin to the right listing

Every product pin should link to the listing for that product. Someone who taps a pin of a sunset shirt expects to land on the sunset shirt, not your shop's front page.

Post steadily, not in bursts

A steady schedule of pins spread through the week is better than dozens at once followed by silence. Plan seasonal pins well ahead: people search for holiday gifts long before the holiday.

Measure, then adjust

Pinterest's analytics show which pins get impressions, saves and outbound clicks. Etsy's stats show visits from Pinterest. Look at both every few weeks and make more of what works.

How Podinfly helps

In Podinfly, pins are prepared from your live Etsy listings. You choose the board, the day and the time, preview the pins and approve the schedule, and Podinfly publishes them on the plan you approved. Nothing is posted without your approval, and there is no unattended auto-posting.