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The Etsy Seller's 2026 Seasonal Calendar
Podinfly · July 3, 2026
The golden rule: 6-8 weeks early
New listings need time to gain momentum, and buyers search weeks before the holiday. If you list at the peak, you missed the season.
Month by month
- July: start Q4 prep (yes, July!)
- August: list Halloween; back-to-school peak
- September: finish Halloween, list Thanksgiving
- October: LAST call for Christmas listings
- November: BFCM + Christmas sales peak
- January: Valentine's Day listings go up
Evergreen base
Keep ~60% of your portfolio evergreen (professions, pets, hobbies) so revenue never resets when a season ends.
Pair with Trend Hunter
Podinfly's Trend Hunter surfaces rising US Pinterest searches with a POD-fit score — catch a seasonal trend today, turn it into a listing in minutes.